The Jets are taking advantage of a new NFL rule this summer that will allow them to place a corporate logo on their practice jerseys as a source of additional revenue. The rule allows teams to sell sponsorships on their practice jerseys, and the patches can be no larger than 3 1/2 -by-4 1/2 inches.

The patch the Jets will wear starting in training camp features the logo of Atlantic Health, a New Jersey-based health care provider that owns naming rights on the team’s training facility in Florham Park, N.J.

“In this climate, teams have to find ways to deliver additional value to their corporate sponsors because everyone is facing their own unique challenges,” said Matt Higgins, the team’s executive vice president of business operations. “It’s an example of trying to go the extra mile to deliver value.”