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Jets Will Wear Corporate Patch on Practice Jerseys

The Jets are taking advantage of a new NFL rule this summer that will allow them to place a corporate logo on their practice jerseys as a source of additional revenue. The rule allows teams to sell sponsorships on their practice jerseys, and the patches can be no larger than 3 1/2 -by-4 1/2 inches.

The patch the Jets will wear starting in training camp features the logo of Atlantic Health, a New Jersey-based health care provider that owns naming rights on the team’s training facility in Florham Park, N.J.

“In this climate, teams have to find ways to deliver additional value to their corporate sponsors because everyone is facing their own unique challenges,” said Matt Higgins, the team’s executive vice president of business operations. “It’s an example of trying to go the extra mile to deliver value.”

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One Response to “Jets Will Wear Corporate Patch on Practice Jerseys”

  1. PortPower says:

    It’s almost comical that the American sports fans are making such a big deal about teams now putting corporate logos on uniforms.. C’arn! Sports leagues around the world have used corporate logos on their uniforms, playing fields, etc for many years now! Look at the Arena Football League, they’ve been doing it for the past few years. And the Australian Football League has corporate logos on parts of their fields as well as on both sides of their jerseys..

    I’m actually surprised since pro sports is such a big business, that the bigger US sports leagues are just now getting around to it..

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